The rise in the power of social media is changing how hotels and resorts in the Caribbean and Central America operate. Property owners and management have to be cognizant about online reviews and what is said about their properties. Prospective guests can now see what others have to say about your resort or hotel at the touch of a button.
Taking guest feedback seriously and taking appropriate action can help to avoid adverse effects from negative publicity. In order to increase the probability of positive word-of-mouth, pro-active hotel and resort management teams continually strive to prevent the potential for problems in the first place.